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We're a team of creative professional punks dedicated to bringing your vision to life.
This is Crosshook Creative.
SCOTT WALDROOP
Scott started experimenting with screen printing and designing for his bands at age 15. He went on to Eastern Michigan University to study Fine Arts with a concentration in Graphic Design where, as a marketing graduate student, he met Alec. After graduating, he became a design instructor at his alma mater and Washtenaw Community College. Scott and Alec recently set out on a mission to bring creativity and the community together. Crosshook – and coincidentally, his first daughter – was born. He’s now an Art Director at Rocket Mortgage and builds brands for Crosshook in his free time. Check out some of his work here.
ALEC GIBSON
A true, creative pain-in-the-ass outta Baltimore, Maryland. Alec found his passion for Graphic Design when a teacher gave him a copy of Photoshop. While Alec would go on to dabble in Photography and Filmmaking at Alma College, he would hone his craft and graduate from Eastern Michigan University with a B.F.A. in Graphic Design. It would also be in the studio where Scott Waldroop would become a long-time collaborator and mentor. Alec currently works as a Graphic Designer for Johns Hopkins Medicine (JHM). You can see his full, personal portfolio at
SEAN ZELDA
"Zelda" first fell in love with creativity as the drummer and songwriter of his high school band, This Emergency (now known as We Came As Romans). He then journeyed to the University of Michigan, where he studied creative writing and music production. Professionally, he spent the last 5 years as Sr. Copywriter (and performing in Associate Creative Director roles) at Rocket Mortgage, where he concepted and executed advertising campaigns, B2C full-funnel communications and flash sale promotions. These days, he's doing freelance marketing and releasing an EP across all streaming platforms in early 2025. Check out his music on SoundCloud!
RON NEVERS
Ron has had a passion for drawing and graphic design since childhood, which led him to earn a degree in Art Direction from the College for Creative Studies. With over 25 years of experience, he’s worked with clients ranging from startups to multi-billion dollar companies, helping craft compelling visual identities and connecting businesses with their audiences through thoughtful design.
For the past 14 years, Ron has also been teaching graphic design at Specs@LTU and Oakland University, sharing his expertise with the next generation of designers. He continues to explore creative challenges, from designing logos and websites to creating custom fonts, always pushing the boundaries of his craft. You can check out his work at RonNevers.com.
